Welcome To The Blog

beauty business marketing

girl sitting in a clear chair with her laptop

There is an endless amount of access to hair education in the beauty industry. And honestly, I love that. But here’s what I don’t see being talked about nearly enough, but see so many struggling with. As service providers we pour our energy into our guests, and when we are running on empty it affects […]

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girl holding laptop to the side with a brown tank top vest on

This will be a major difference between thriving beauty businesses, and the ones who are just getting by. Hear me out.. A pretty website will not get you found, or fill your books. And if you use AI to write your about page, or your service descriptions, you are actually hurting your chances of being […]

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girl with long hair, wearing a dark olive green tank top vest holding a laptop to the side

If your goal is to grow your beauty business, but you’re feeling stuck, or unsure of your next step, this is for you. Not because I’m going to give you a list of things to do differently. But because I want to name something that most beauty business content completely skips over. The thing holding […]

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girl holding a laptop with a green tank top vest

There’s a stage in every beauty business where something quietly shifts. You’re not struggling to get clients anymore. Your books are full. People are referring their friends. You’ve made it through the hard part, and yet something still feels off. You’re busy, like really busy. But you’re also burnt out, your income feels capped by […]

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girl sitting in a clear chair holding laptop with legs crossed

If you’re a hairstylist trying to figure out how to get more clients, you’re probably doing a lot of things right and just still not as booked as you want to be. You’re showing up on social media, and yet your books still have gaps, your income still feels inconsistent, and some weeks you wonder […]

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hey, i'm lyss

I built my dream career as an independent stylist, and now I help other beauty business owners achieve theirs. This isn't just about designing pretty websites.. it's about building the system that allows you to scale. You don't have to sacrifice money for freedom, i help you achieve both. 


my story

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